Confidential Presentation
One partner.
Every McDonald's
in America.
Imagine delivers scalable in-store marketing — décor, POP, activations, and technology — across your entire franchise network.
The challenge is scale.
McDonald's doesn't need another vendor. It needs a partner built for the complexity of 14,000+ locations.
14,000+ US locations, hundreds of operators.
A complex, franchise-driven network requires a partner who executes consistently at every door.
A promotional calendar that never stops.
Daypart marketing, LTOs, seasonal campaigns — every week brings new materials to every store.
Global brand. Local execution.
McDonald's brand standards are non-negotiable. Local operators need the right materials, right-sized for their store.
The Imagine Group:
Built for this scale.
A single, integrated partner with full in-house capabilities — design, engineering, manufacturing, kitting, distribution, and technology. No vendor fragmentation. No accountability gaps.
In-house manufacturing
No outsourcing markup. Complete production control.
Dotti platform
Manages complexity at scale with AI-powered intelligence.
Single point of accountability
From concept through in-store execution.
600+ team members
700K sq ft of production capacity.
In-House Studio: Design & Engineering
Under One Roof.
The Co-Create process.
Discover
Brand immersion, store profiling, campaign review.
Define
Design ideation, graphic strategy, experience mapping.
Design
Concept sketches, key store experiences, photoreal renderings.
Engineer & Build
Design engineering, prototyping, and production-ready artwork.
Full Capability Set.
Zero Vendor Fragmentation.
Décor
Store environment design, full planogram-to-print, wall décor, wayfinding, category signage.
In-Store POP
Promotional displays, LTO kits, menu boards, window graphics, seasonal theater.
Activations
Limited-time experiences, cultural collaborations, meal-occasion storytelling, social-worthy moments.
Technology (Dotti)
AI-powered store profiling, smart kit routing, compliance monitoring, real-time program visibility.
Store Signage at Scale
Every door. Every daypart.
Every time.
From drive-thru to dining room, Imagine engineers signage systems that deploy consistently across thousands of franchised locations — with the flexibility to localize without breaking brand standards.
Proven at Scale: Ideas Made Real.
Checkers & Rally's
QSR+17.7% traffic and +21.8% net sales
After a next-gen redesign driven by Imagine.
Panera Bread
QSR$1.5M+ in annual savings
By connecting planning, production, and distribution.
Bojangles
QSRFull rebrand in 60 days
In-store rebrand strategy executed at speed.
7-Eleven
C-StoreScaled brand identity
Across a complex proprietary footprint.
Four Regional Hubs.
One Integrated Network.
Twin Cities
Minneapolis Area
Charlotte
North Carolina
Chicago
Illinois
Los Angeles
California
Engineering Cost Out,
Not Quality.
Dotti: The Intelligence
Behind the Execution.
Store Profiling
Structured data capture at every location.
Automated Kit Routing
AI-optimized routing eliminates mis-ships.
Program Visibility
Real-time status across all McDonald's locations.
Dotti Screen
In-store digital extension, managed from the same platform.
Imagine.AI Module
Turning store-level signals into recommended actions.
Recommended First Step:
The McDonald's Pilot.
A defined pilot group of McDonald's franchise locations
Digital store profiles and asset inventories
Store-specific creative adaptation for an upcoming LTO
Kitting & delivery tracking per location
Compliance verification with photo-based documentation
Executive dashboard for real-time status
Confidential. Prepared exclusively for the McDonald's leadership team.